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Volkswagen Golf |
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Challenge :
Launch the new Golf VI to the Oman market
Insight :
Volkswagen and the Golf sub-brand do not enjoy the iconic status they have round the world here in Oman. However, the Golf’s stylish looks and undeniable performance are more than enough to appeal to Oman’s wealthier youth segment
Solution :
• Appeal to young Omani women through the standard golf models whilst connecting with performance-obsessed young Omani men via the sports (GTi) model, allowing them to relate to these models by creating characters out of the cars themselves
• Create a cutting-edge campaign around the fun, flirtatious activities between the male and female Golf VI cars
• In a pioneering step, bring the campaign to life online, seeding rich, exclusive branded content and communications virally to where this younger audience hangs out
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