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Oman Mobile 3.5G |
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Challenge :
Launch Oman Mobile’s 3.5G service to the market, two years after its competition
Insight :
Category advertising is characterised by claims of connection speeds, download capacity and price. However, the majority of consumers don’t understand technological jargon. Instead, they need help deciding which package or plan suits them
Solution :
Create a series of fun, aspirational characters to represent each price plan, allowing our audience to identify with whichever is right for them
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