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Mitsubishi Motors |
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Evolving from a focus on R&D innovation, rally-tested technology and reliable engineering, Mitsubishi Motors create more than well-engineered vehicles. The brand now focuses on igniting the intense passion for driving
and pleasure and the open road.
The aim is to drive spirited people and spirited products ahead together.
The brand currently offers an 'inspiring to drive' line up of vehicles that exemplify individuality, high spirits, freedom and personal expression.
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PAJERO |
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How do you make men fall in love with a legend, all over again? How does one turn the 11 times Dakar Rally winner into an object of intense desire?
Simple. Appeal to the rebellious streak that is present in all of us. An aspirational blend of ruggedness
and performance aimed at the responsible male adult with the latent desire for adventure and excitement.
The creative challenge was to make it a sort of car you buy because you want to, not because you need to.
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GALANT |
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Despite critical acclaim, its many luxurious attributes and sleek, athletic performance waiting to be unleashed features, Galant still has to compete against higher profiled brands.
We positioned the new Mitsubishi Galant as the perfect match for people who have achieved success
and command respect among peers. It also makes a very personal statement --- that of having arrived.
To build the buzz ahead of the car's launch, we ran a set of teasers in the daily press as well as put the new Galant under covers and drove it around town on a trailer.
Following its launch, the trailer with the new Galant now revealed, was driven around the town and parked
at busy intersections and malls. This helped increase awareness levels very quickly at very low costs and generated wide coverage in the media as well.
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